Provide clients with the best solution for safety and independence.
With falls being a leading cause of injury among older adults, it’s critical to offer products that deliver real results. The SuperPole with SuperBar is a must-have in your product lineup—offering innovative, versatile, and easy-to-install support that allows for great support and confidence during transfers and movements.
Why the SuperBar is a Must-Have for Your Clients
The SuperBar, featuring patented Pivot-and-Lock technology, sets itself apart from traditional grab bars by providing 360° support that moves with the user. Unlike static bars, the SuperBar adapts to the user’s needs, reducing fall risks during critical transitions like sitting, standing, or moving between spaces.
For your business, this means offering a premium, high-value product that stands out from generic grab bars and attracts customers looking for superior safety solutions.
How the Pivot-and-Lock System Works
Understanding the functionality of the SuperBar will help you confidently educate your customers and drive sales. Here’s how it works:
- Lift – Users slightly lift the bar to unlock it.
- Pivot – The bar rotates 360° and locks at eight secure positions (every 45°), providing support exactly where it’s needed.
- Lower to Lock – Releasing the bar locks it firmly in place, ensuring secure and stable support.
This user-friendly mechanism requires minimal strength or dexterity, making it ideal for individuals with limited mobility.
How Resellers Can Position the SuperBar
1. Educate Customers on Fall Prevention
Many clients wait until after a fall to invest in safety solutions. By positioning the SuperBar as a proactive investment, you can help customers understand that fall prevention is not just about safety—it’s about independence and peace of mind. HealthCraft offers clinical fall prevention training that can allow your staff to have better conversations with your clients (visit our Training Programs to find out more).
2. Differentiate from Traditional Grab Bars
The SuperBar isn’t just another grab bar—it’s a dynamic support system that moves with the user. Unlike standard grab bars that are fixed and limit mobility, the SuperBar provides adaptable, repositionable support, making it a superior option for aging-in-place modifications. It also helps overcome the barriers many consumers face when it comes to accepting safety solutions: the stigma that fall prevention is only for the frail or elderly, the fear that products will make their homes look institutional, and the tendency to wait until after a fall to take action. The SuperBar turns proactive safety into a lifestyle upgrade—empowering people to maintain independence, not concede to vulnerability. If you or your team could use a refresher, we offer a variety of product knowledge training options – we’d be happy to help.
3. Highlight Ease of Installation
The SuperPole installs without drilling, using a pressure-fit system that secures from floor to ceiling. This makes it ideal for rental homes, temporary installations, or clients hesitant about permanent modifications. With quick setup and no specialized tools required, you can position this product as a hassle-free solution for caregivers and home health professionals. Watch this installation guide video to learn more.
Key Benefits
For You As a Reseller:
- High Value Premium Product: Unlike commodity grab bars, the SuperBar offers unique features that justify a higher price point.
- Upsell Opportunity: Perfect for bundling with other mobility and safety products – if clients need a mobility device, they’ll need support in other areas of the home as well.
- Renter-Friendly Solution: A major selling point for clients looking for non-permanent home safety modifications.
For Your Clients:
- Enhanced Mobility: Moves with them, rather than staying fixed.
- Increased Safety: Locks into place, providing reliable support at key transition points.
- Aging-in-Place: Enables seniors to stay in their homes longer, with great independence.
Expanding Your Fall Prevention Offerings
Adding the SuperPole with SuperBar to your product lineup allows you to serve a diverse customer base, from seniors seeking to age in place to caregivers and rehabilitation professionals looking for trusted fall prevention tools. By offering this versatile, high-quality solution, you establish yourself as a go-to provider for effective home safety products.
Make fall prevention a proactive part of your product lineup. Contact us to learn more about reseller pricing, training materials, and marketing support to help you maximize sales and provide clients with the best in mobility safety solutions.
About the Author:
Ian Crawford is a Certified Aging in Place Specialist (CAPS) and the Marketing Manager at HealthCraft. He's spent more than 20 years working within the Fall Prevention community, creating strategies to highlight the practical value of innovative products. Through his work, Ian focuses on making health and safety more approachable and understandable, always with the goal of improving lives and making every space a safer place.
